When the UFC started back in 1993, nobody could have predicted it would turn into a global powerhouse. What began as a gritty tournament in Denver has now become a multi-billion-dollar sports brand watched by millions across continents. From Brazil’s passionate fight culture to the UK’s booming arenas, Abu Dhabi’s state-backed mega cards, and China’s rapidly growing interest, the UFC has mastered the art of planting its flag in new markets.
But how exactly did the UFC break into these countries? And where is the promotion headed next? Let’s take a closer look at how Dana White and company turned MMA from a niche American experiment into a global empire.